About Us – Tenacity Survival Company

At Tenacity Survival Co., we don’t sell gear — we sell readiness.
Born out of Florida’s storm seasons and built for those who refuse to be victims of circumstance, our mission is simple: help you stay alive, prepared, and unstoppable no matter what hits.

From hurricanes and blackouts to deep-woods survival, we design and source gear that’s built to perform when everything else fails.
Every knife, kit, and tool we carry is chosen with one mindset: survival through strength, not luck.

Our Mission

To give every American — from urban to off-grid — the tools, knowledge, and confidence to protect what matters most: family, freedom, and future.

What We Stand For

  • Tenacity: Never fold, never freeze, never give up.

  • Preparedness: Because luck runs out — preparation doesn’t.

  • Quality: Gear that lasts longer than the storm.

  • Freedom: Self-reliance is the ultimate independence.

Built for the Brave

We’re more than a brand. We’re a movement for those who believe that when chaos comes — you stand your ground.